On the other side of the globe, China's CCTV is fast expanding, and now has a vast newsroom in London, and operations around the world.
Like France 24, Russia 24, Press TV (Iran), Al Jazeera, and many more, CCTV is the latest attempt for a nation to make the world see things through their eyes, and it's backed by serious government fund.
But, as Rajan discovers in part two, those funds make no difference without credibility and some semblance of independence.
As the planet's diplomatic borders are re-drawn through the media, Soft Power Hard News examines how the new world order is taking shape.
Former media superpowers like the BBC World Service are shrinking, and increasingly wealthy and powerful new ones are vying for their place.
But who will win, and what will the planet's media landscape look like in five years time?
Producer: Paul Hardy
A Moonbeam Films production for BBC Radio 4.
How the power of the news media is used as a global government tool for influence.