Last year a single snowdrop bulb was auctioned for more than £150.
But even that figure is a small price to pay for the growing band of snowdrop collectors who are caught up in the contemporary equivalent of 17th-century Holland's tulip mania.
Kerry ten Kate looks into the passions, the jealousies and the murky underworld of snowdrop mania with the enthusiasts who have a big obsession with a small plant.
Producer: Gwenan Pennant Jones.
Kerry ten Kate looks into the murky world of the Snowdrop business.