Reluctant Persuaders

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Episodes

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0120150915

012015091520160210 (R4)

Episode 1

Welcome to Hardacres, the worst advertising agency in London, and setting of Edward Rowett's new series.

In this first episode, the agency is shaken by the arrival of a new accounts chief, Amanda Brook who is determined to rebrand and re-launch the agency as a legitimate business.

Inept creative team Joe and Teddy, two recent graduates who are still not entirely sure what it is they're supposed to be doing, find themselves fighting to save their jobs and prove they are not quite as clueless as they appear.

Meanwhile, creative director and advertising legend Rupert Hardacre is appalled to discover Amanda expects him to do slightly more than play golf and drink whisky all day.

And receptionist Laura...well, she doesn't care what happens.

The team must work together as they head to the Advertise NOW! Awards and find an answer to the question - how do you advertise yourself?

Rupert Hardacre - Nigel Havers

Amanda Brook - Josie Lawrence

Joe - Matthew Baynton

Teddy - Rasmus Hardiker

Laura - Olivia Nixon

Director: Alan Nixon

Producer: Gordon Kennedy

An Absolutely production for BBC Radio 4.

012015091520150922 (BBC7)
20150923 (BBC7)

The agency is shaken by the arrival of a new accounts chief.

Episode 1

Welcome to Hardacres, the worst advertising agency in London, and setting of Edward Rowett's new series.

In this first episode, the agency is shaken by the arrival of a new accounts chief, Amanda Brook who is determined to rebrand and re-launch the agency as a legitimate business.

Inept creative team Joe and Teddy, two recent graduates who are still not entirely sure what it is they're supposed to be doing, find themselves fighting to save their jobs and prove they are not quite as clueless as they appear.

Meanwhile, creative director and advertising legend Rupert Hardacre is appalled to discover Amanda expects him to do slightly more than play golf and drink whisky all day.

And receptionist Laura...well, she doesn't care what happens.

The team must work together as they head to the Advertise NOW! Awards and find an answer to the question - how do you advertise yourself?

Rupert Hardacre - Nigel Havers

Amanda Brook - Josie Lawrence

Joe - Matthew Baynton

Teddy - Rasmus Hardiker

Laura - Olivia Nixon

Director: Alan Nixon

Producer: Gordon Kennedy

An Absolutely production for BBC Radio 4.

Welcome to Hardacres, the worst advertising agency in London, and setting of Edward Rowett's new series.

0220150922

022015092220160217 (R4)

Episode 2

Change is afoot at Hardacre's, London's worst advertising agency. New accounts chief Amanda Brook is well underway with her plans to turn the agency around, insisting they take any work they can get. Creative team Joe and Teddy thus find themselves reduced to working on posters for industrial adhesives, cast iron stoves, and jewellery for dogs.

Horrified at seeing his name associated with such a low calibre of clients, creative director and advertising legend Rupert Hardacre resolves to bring in a better class of account. He enlists Amanda's help to chase down McCutcheon's Whisky, a client he worked with many years earlier.

While Hardacre and Amanda head off, Joe and Teddy are left at the office determined to prove that they can design a poster, hire a plumber, and interview a client entirely unsupervised. Their jobs may just depend on it.

Rupert Hardacre - Nigel Havers

Amanda Brook - Josie Lawrence

Joe - Matthew Baynton

Teddy - Rasmus Hardiker

Director Alan Nixon

Producer Gordon Kennedy

An Absolutely production for BBC Radio 4.

022015092220150929 (BBC7)
20150930 (BBC7)

Rupert Hardacre enlists Amanda's help to win back one of his old accounts.

Episode 2

Change is afoot at Hardacre's, London's worst advertising agency. New accounts chief Amanda Brook is well underway with her plans to turn the agency around, insisting they take any work they can get. Creative team Joe and Teddy thus find themselves reduced to working on posters for industrial adhesives, cast iron stoves, and jewellery for dogs.

Horrified at seeing his name associated with such a low calibre of clients, creative director and advertising legend Rupert Hardacre resolves to bring in a better class of account. He enlists Amanda's help to chase down McCutcheon's Whisky, a client he worked with many years earlier.

While Hardacre and Amanda head off, Joe and Teddy are left at the office determined to prove that they can design a poster, hire a plumber, and interview a client entirely unsupervised. Their jobs may just depend on it.

Rupert Hardacre - Nigel Havers

Amanda Brook - Josie Lawrence

Joe - Matthew Baynton

Teddy - Rasmus Hardiker

Director Alan Nixon

Producer Gordon Kennedy

An Absolutely production for BBC Radio 4.

032015092920160224 (R4)

Episode 3

Things are getting desperate for the staff of Hardacre's, London's worst advertising agency. The work isn't coming in and accounts chief Amanda Brook finds herself reduced to pleading for the business of old friend/nemesis, India.

Back at the office, hopeless creative team Joe and Teddy devise a campaign for an anti-aging cream for men. Worse, they must grapple with the most difficult and least glamorous form of advertising of all - radio work.

They find themselves unexpectedly assisted by creative director Rupert Hardacre who descends from on high at Amanda's instruction to give the little people the benefit of his creative wisdom. The only trouble is, he seems to have forgotten most of it. Fortunately, he wrote it all down in a book entitled Hardacre on Advertising and he sets out to find a copy for Joe and Teddy.

Director Alan Nixon

Producer Gordon Kennedy

An Absolutely production for BBC Radio 4.

0320150929

0320150929

032015092920151006 (BBC7)
20151007 (BBC7)

The agency must grapple with the lowest form of advertising of all - the radio.

Episode 3

Things are getting desperate for the staff of Hardacre's, London's worst advertising agency. The work isn't coming in and accounts chief Amanda Brook finds herself reduced to pleading for the business of old friend/nemesis, India.

Back at the office, hopeless creative team Joe and Teddy devise a campaign for an anti-aging cream for men. Worse, they must grapple with the most difficult and least glamorous form of advertising of all - radio work.

They find themselves unexpectedly assisted by creative director Rupert Hardacre who descends from on high at Amanda's instruction to give the little people the benefit of his creative wisdom. The only trouble is, he seems to have forgotten most of it. Fortunately, he wrote it all down in a book entitled Hardacre on Advertising and he sets out to find a copy for Joe and Teddy.

Director Alan Nixon

Producer Gordon Kennedy

An Absolutely production for BBC Radio 4.

04Vorsprung Durch Technik2015100620160302 (R4)

The final episode of the first series of Edward Rowett's sitcom - and things are looking up for Hardacre's. They may still be London's worst ad agency, but business has begun to trickle in.

Moreover, thanks to a herculean effort by accounts chief Amanda Brook, the agency will be featured in an article in industry bible Campaign. It's a chance to answer their critics and take control of their image. A reporter is coming by today to interview the team, and Amanda needs them at their very best. Or - failing that - their least incompetent.

But the team has other things on their mind. Like Joe's divorce lawyer, who seems to have developed a sideline as a blacksmith. Or their campaign for Hardacre's mysterious gentlemen's club. Or why Teddy is covered in spiders.

Or what to do when the office lift breaks down, stranding Joe, Teddy, Amanda, and Hardacre between floors, with the woman from Campaign due any minute.

Starring Nigel Havers, Mathew Baynton, Josie Lawrence and Rasmus Hardiker.

Director: Alan Nixon

Producer: Gordon Kennedy

An Absolutely production for BBC Radio 4.

04Vorsprung Durch Technik20151006

04 LAST2015100620151013 (BBC7)
20151014 (BBC7)

The team try to overcome their greatest challenge - exiting a lift.

The final episode of the first series of Edward Rowett's sitcom - and things are looking up for Hardacre's. They may still be London's worst ad agency, but business has begun to trickle in.

Moreover, thanks to a herculean effort by accounts chief Amanda Brook, the agency will be featured in an article in industry bible Campaign. It's a chance to answer their critics and take control of their image. A reporter is coming by today to interview the team, and Amanda needs them at their very best. Or - failing that - their least incompetent.

But the team has other things on their mind. Like Joe's divorce lawyer, who seems to have developed a sideline as a blacksmith. Or their campaign for Hardacre's mysterious gentlemen's club. Or why Teddy is covered in spiders.

Or what to do when the office lift breaks down, stranding Joe, Teddy, Amanda, and Hardacre between floors, with the woman from Campaign due any minute.

Starring Nigel Havers, Mathew Baynton, Josie Lawrence and Rasmus Hardiker.

Director: Alan Nixon

Producer: Gordon Kennedy

An Absolutely production for BBC Radio 4.