Rap Revolution - How Hip Hop Conquered The World

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0120091010

Goldie examines the impact of a once niche musical genre on popular culture, focusing on music, but also fashion, sport, business and politics. He looks at the origins of hip hop and some of the major artists, exploring what made it so successful and what the future holds for rap.

Beginning in New York's South Bronx area and culminating in the White House, the documentary includes contributions from pioneers DJ Kool Herc, Afrika Bambaataa and Grandmaster Flash, plus legends Run DMC, Beastie Boys, Suge Knight, MC Hammer and Eminem.

Goldie looks at hip hop's influence on popular culture.

02 LAST20091017

Goldie continues to examine the impact of a once niche musical genre on popular culture.

Last week he looked at the origins of hip hop, what made it so successful, and the major artists of the late 1980s. Part two begins at the start of the 1990s with the explosion of gangster rap, then examines the battle between East and West Coasts, and takes an in-depth look at the role of money and power in hip hop.

Goldie looks at the rapid commercial increase of hip hop as a culture; from corporate branding and artist endorsements, to successful business ventures away from music and the presidential pulling power of today's massive rap stars.

Moving away from America, the documentary explores how this once niche musical genre came to dominate popular culture around the world. Contributors include DJ Kool Herc, Afrika Bambaataa and Grandmaster Flash, plus legends Run DMC, Beastie Boys, Suge Knight, MC Hammer and Eminem.

Goldie looks at hip hop's influence on popular culture.