Which Consumer Programme

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20050702Consumer journalism is a staple of the UK media and its development over time provides an illuminating device for exploring the changing attitudes of UK shoppers.|Programmes have become more assertive, more knowing and more resourceful, from door-stepping to using elaborate sting operations and hidden cameras.|Likewise the suppliers have become wiser and more adept at dealing with the media.|Consumers have become better informed about the products they buy and their rights, but still we are repeatedly duped by the most crude of con tricks.|The programme examines how consumer journalism has changed over the years.|It includes archive material from people like the American consumer champion Ralph Nader in the sixties to more recent campaigners such as Ann Robinson and Esther Rantzen.|There are also fresh interviews with people recalling the early days of Which magazine and Good Housekeeping.|Presented by John Waite