Johnny Vegas is at a turning point in his professional status.
He has a thriving career but knows deep down that audiences are getting younger and his shelf-life within showbusiness could be too close to perishable for comfort.
What will become of Johnny should The Mighty Boosh demand it is time for him to take his final bow? Johnny sees that with the demise of working men's clubs and the unforgiving nature of popular culture, many household names have followed their ageing audiences to the Spanish coast, where they are still revered and can play once more to packed houses of grateful punters.
Is Benidorm merely the elephants' graveyard for entertainers who just don't know when to call it a day, or a shining tribute to the glories of past comedy? Is it a fate that awaits Johnny himself? And what if Benidorm itself is nearing the end of a golden age, now that it is under threat as global recession bites.