Once every year, at the start of November, the Danish capital has one thing on its mind: beer.
More specifically CHRISTMAS...
More specifically CHRISTMAS Beer, a spicy, seasonal brew that is made just for Yuletide.
Since its introduction some fifteen years ago, CHRISTMAS Beer has taken Denmark by storm.
And the most important moment is the annual ritual, when the CHRISTMAS brew is distributed in a specially determined circuit around the capitals' eating and drinking holes.
At 8.59 on a mid-November evening, fifty teams of delivery vans begin to tour the city.
The launch of this convoy heralds the start of J-Day: J after ""Jul"" which means CHRISTMAS in Danish.
Simon Calder spends 24 hours in the Danish capital proving that we're only here for the beer.
In The World Once every year, at the start of November, the Danish capital has one thing on its mind: beer.
Simon Calder celebrates Julebryg Day in Copenhagen.
Simon Calder celebrates Julebryg Day in Copenhagen, where the arrival of a spicy Yuletide beer kicks off Christmas in Denmark.