Placebo

Ben Goldacre investigates the latest research on the placebo effect.

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20080825

Ben Goldacre investigates the latest research on the placebo effect.
2/2. Our beliefs and expectations about treatments can have a dramatic effect on our health. Ben asks if modern medicine is making the most of this strange phenomenon and also considers the ethical implications.

0120080818

Our beliefs and expectations about medical treatments can have a dramatic impact on our health, and studies suggest that this so-called placebo effect can have a significant impact on the course of a wide range of illnesses, from depression and nausea to irritable bowel and angina.