The Monterey Pop Festival was the first major rock festival in the world and became the model for future festivals, notably Woodstock, although unlike Woodstock, it was not a profit-making venture and Monterey's various audio and visual products still earn income for the non-profit Monterey Festival foundation.
Held at the Monterey County Fairgrounds in Monterey, California, this huge festival was planned by producer Lou Adler, John Phillips of The Mamas & the Papas , and The Beatles ' publicist Derek Taylor.
The festival board included members of The Beatles and The Beach Boys.
Over 200,000 people attended the festival, and it is generally regarded (along with the release of Sgt.
Pepper's Lonely Hearts Club Band, which was released two weeks earlier) as the apex of the so-called "Summer of Love".
The festival became legendary for the first major American appearance by Jimi Hendrix (who was booked on the insistence of board member Paul McCartney) and The Who, and it was the first major public performance for Janis Joplin and Otis Redding (who died a few months later) as well as The Mamas and The Papas, The Association, Scott McKenzie, Canned Heat, The Jefferson Airplane, The Byrds, Country Joe and The Fish, Lou Rawls, Laura Nyro, Booker T.
and The MG's, Ravi Shankar, The Grateful Dead, The Steve Miller Band, The Paul Butterfield Blues Band, The Electric Flag, Hugh Masakela, Buffalo Springfield, Johnny Rivers, Quicksilver Messenger Service, Eric Burdon & The Animals, Moby Grape and Simon and Garfunkel.
This one hour documentary, presented by Stephen Stills who performed at Monterey, features new interviews with the festival organizer Lou Adler as well as acclaimed director DA Pennebaker, who directed the multi award winning documentary that captured the spirit of the Monterey Pop Festival; performers Country Joe, Eric Burdon, Ravi Shankar, Art Garfunkel and Mitch Mitchell as well as some of those who were in the crowd including Dennis Hopper and Kurt Loder.