The Manipulators

How far would you go to help a stranger? In four programmes, Claudia Hammond examines how psychology is shaping the latest campaigns to manipulate your generosity of spirit.

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Episodes

EpisodeTitleFirst
Broadcast
RepeatedComments
01Altruism1999042719991130

Would you part with a pint of blood or give up a spare kidney? Hammond examines how psychology is shaping the latest campaigns to manipulate our generosity of spirit into giving more of ourselves - literally.

02Driving1999050419991201

Think you are in control when you are driving your car? As yet we have not reached the point where smart traffic systems dictate the way we drive, but there are many subtle ways in which we are persuaded to drive more safely.

03Giving To Charity1999051119991202

How do you decide which charity deserves your hard-earned cash? You might think the decision is entirely in your own hands, but the charities work very hard to manipulate you away from your money.

04 LASTTrendsetting1999051819991203

She talks to the trendsetters who colour our lives.