The first rule of the junk mail business was "you have to kiss a lot of frogs to find a prince". Now that computers know so much about us, they hope to make every mailshot count. But if the EC bans
"Lifestyle Marketing", we could again be buried in junk mail.
Anna Grayson reports.
Producer Gwyn Richards. Stereo (Repeat postponed from 8 Sept) 0 WRITE to: [address removed], if you don't want to receive direct mail
Contributors Unknown: Anna Grayson
Producer: Gwyn Richards.