Helping Ourselves

Episodes

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2006050220060507

Fair Trade has become one of the most successful consumer brands of modern times. High Street stores from Asda to Top Shop, and multinational companies from Starbucks to McDonalds, want its brand on their products.

Mark Ashurst travels to Mexico, where the campaign began in the late 1980s, and the United States, its fastest-growing market. He asks who benefits from Fair Trade, finds out how it has changed the lives of peasant farmers, and investigates its appeal among western consumers.

Fair Trade has become one of the most successful consumer brands of modern times.

High Street stores from Asda to Top Shop, and multinational companies from Starbucks to McDonalds, want its brand on their products.

Mark Ashurst travels to Mexico, where the campaign began in the late 1980s, and the United States, its fastest-growing market.

He asks who benefits from Fair Trade, finds out how it has changed the lives of peasant farmers, and investigates its appeal among western consumers.

2006050220060507

Fair Trade has become one of the most successful consumer brands of modern times.

High Street stores from Asda to Top Shop, and multinational companies from Starbucks to McDonalds, want its brand on their products.

Mark Ashurst travels to Mexico, where the campaign began in the late 1980s, and the United States, its fastest-growing market.

He asks who benefits from Fair Trade, finds out how it has changed the lives of peasant farmers, and investigates its appeal among western consumers.