Full Force Of Star Wars - How A Film Changed Business, The

Episodes

First
Broadcast
RepeatedComments
2015121820160101

Adam Parsons looks at how Star Wars changed the film industry.

Adam Parsons looks at how Star Wars changed the world of film; through the toy industry; marketing and product licensing. He also examines why Disney decided to swallow up one of its main rivals, and how it has used 'The Force Awakens' to generate new ideas and excitement to make money from the franchise.

2015121820151225

Adam Parsons looks at how Star Wars changed the world of film; through the toy industry; marketing and product licensing. He also examines why Disney decided to swallow up one of its main rivals, and how it has used 'The Force Awakens' to generate new ideas and excitement to make money from the franchise.

20151218

Adam Parsons looks at how Star Wars changed the film industry, through the toy industry, marketing and product licensing.