|02||70's And 80's||20040310|
Kate Thornton's series on the story of branding and marketing in the music industry continues with the '70s and '80s, the explosion in merchandising and the importance of image.
|03||Make The Music Fit The Market||20040317|
Kate Thornton looks at how the music industry learnt to make music to fit the market, how a database saved Take That from being dropped and why soap stars became pop idols.
In this edition, how much sway marketing people carry in today's music industry.