The Elvis Effect

Elvis Is Everywhere

David Stafford investigates the phenomenon of the Elvis Presley brand.

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Elvis Is Everywhere

David Stafford investigates the phenomenon of the Elvis Presley brand.Thirty years after his death, Elvis is still winning awards, breaking box office records and entertaining an ever-expanding fan base.

Academics believe that he is more culturally significant today than when he was alive.

02 LAST20070811

Mingling with tribute act contestants in Tupelo, he asks why Elvis is the most impersonated musician of all time.

He discusses Elvis's religious significance, from sightings and miracles attributed to him to the use of gospel-singing Elvis tribute acts at church services.