Don't Touch That Dial



Just a few second is all it takes.The radio jingle imprints the name of the presenter or station on the listener's ear, and they're hooked.

That's the theory, and ever since jingles crossed the Atlantic to pirate radio and then to the new BBC Radio 1 in the 60s, they have been a vital part of the radio experience, whether it's 'Wonderful Radio One', ' To-ny Black-burn' or 'Paul Gamba-ccini'.

Close harmonies, a musical phrase that sums up the identity of the station, urge the listener to stay tuned.

DJs, producers, composers, collectors and listeners talk about the jingle in their lives.