Colour Me White

Aasmah Mir reports on the skin lightening industry in Britain and asks why some British Asians feel pressurised by both their peers and the media to have paler skin.

Her journey takes her to Oldham and Wembley, and shows how what is happening in Asia is influencing taste and fashion in Britain.

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Aasmah Mir reports on the skin lightening industry in Britain and asks why some British Asians feel pressurised by both their peers and the media to have paler skin.

Her journey takes her to Oldham and Wembley, and shows how what is happening in Asia is influencing taste and fashion in Britain.