As the post office in the Carmarthenshire village of Bethlehem prepares for the Christmas rush, people will go to extraordinary lengths to ensure that this special postmark graces their Christmas cards.
The players in the school nativity production take centre stage.
Thousands of geese are bred and sold for Christmas from a Worcestershire farm.
Hundreds of families from the Midlands board stream trains and take a trip to visit Father Christmas on the Severn Valley Railway.
It's a large-scale operation for the volunteers of the railway and a rewarding but exhausting experience for Father Christmas himself.