Paul Morley goes in search of the pros and cons, the ups and downs, and the dos and don'ts of celebrity.
He particularly looks at those who have gone under the reality TV show spotlight, and the people behind the firms that create such programmes.
Paul also investigates the part played by the media in building modern-day celebrities.
He looks at becoming a celebrity and promotion.
Featuring contributions from Christine and Neil Hamilton, Kenny Logan, Max Clifford and Lembit Opik