Cadbury Kraft - A Year On

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0120110314

It was one of the biggest corporate takeovers in UK history, and it began with an epic PR disaster for Kraft. Having promised to save Somerdale (an historic west country chocolate factory) the American food conglomerate promptly changed their minds. According to YouGov last March, 94% of consumers were aware that Cadbury had been swallowed by Kraft. So what has happened to the workers of Somerdale - and Bournville - in the twelve months since ?

Last year Miles Warde presented Cadbury Is Our Longbridge, a series about the takeover on Radio 4. This two part follow up catches up with those most affected and asks what has been learnt.

"I've watched the whole lot being disassembled, yeah... they still expected you to clean the machinery as they were taking it out. And I've taken photos of the last bar of Crunchie coming off, and they've written, The End."

The presenter is Miles Warde, and the programme is produced by Emma Harding and Miles Warde.

What has happened to Cadbury in the year since Kraft took control?

0120110314

It was one of the biggest corporate takeovers in UK history, and it began with an epic PR disaster for Kraft.

Having promised to save Somerdale (an historic west country chocolate factory) the American food conglomerate promptly changed their minds.

According to YouGov last March, 94% of consumers were aware that Cadbury had been swallowed by Kraft.

So what has happened to the workers of Somerdale - and Bournville - in the twelve months since ?

Last year Miles Warde presented Cadbury Is Our Longbridge, a series about the takeover on Radio 4.

This two part follow up catches up with those most affected and asks what has been learnt.

"I've watched the whole lot being disassembled, yeah...

they still expected you to clean the machinery as they were taking it out.

And I've taken photos of the last bar of Crunchie coming off, and they've written, The End."

The presenter is Miles Warde, and the programme is produced by Emma Harding and Miles Warde.

What has happened to Cadbury in the year since Kraft took control?

0120110314

It was one of the biggest corporate takeovers in UK history, and it began with an epic PR disaster for Kraft.

Having promised to save Somerdale (an historic west country chocolate factory) the American food conglomerate promptly changed their minds.

According to YouGov last March, 94% of consumers were aware that Cadbury had been swallowed by Kraft.

So what has happened to the workers of Somerdale - and Bournville - in the twelve months since ?

Last year Miles Warde presented Cadbury Is Our Longbridge, a series about the takeover on Radio 4.

This two part follow up catches up with those most affected and asks what has been learnt.

"I've watched the whole lot being disassembled, yeah...

they still expected you to clean the machinery as they were taking it out.

And I've taken photos of the last bar of Crunchie coming off, and they've written, The End."

The presenter is Miles Warde, and the programme is produced by Emma Harding and Miles Warde.

What has happened to Cadbury in the year since Kraft took control?

02 LAST

02 LAST20110321

When Kraft took over Cadbury, there was widespread talk of a boycott together with an industry belief that the American food giant had paid 'a fancy price'. Their first month in charge was marked by an epic PR disaster and then a humbling appearance in the Commons in which one of their executives was forced to apologise. Even today there are incessant rumblings about a tax move to Switzerland, and the reduction in the size of a Dairy Milk. So how traumatic has the last year been for Cadbury Kraft, and what will be the long term effect on British jobs ? The presenter is Miles Warde and the programme is produced by Emma Harding and Miles Warde.

What has happened to Cadbury in the year since Kraft took control?

When Kraft took over Cadbury, there was widespread talk of a boycott together with an industry belief that the American food giant had paid 'a fancy price'.

Their first month in charge was marked by an epic PR disaster and then a humbling appearance in the Commons in which one of their executives was forced to apologise.

Even today there are incessant rumblings about a tax move to Switzerland, and the reduction in the size of a Dairy Milk.

So how traumatic has the last year been for Cadbury Kraft, and what will be the long term effect on British jobs ? The presenter is Miles Warde and the programme is produced by Emma Harding and Miles Warde.

What has happened to Cadbury in the year since Kraft took control?

02 LAST20110321

When Kraft took over Cadbury, there was widespread talk of a boycott together with an industry belief that the American food giant had paid 'a fancy price'.

Their first month in charge was marked by an epic PR disaster and then a humbling appearance in the Commons in which one of their executives was forced to apologise.

Even today there are incessant rumblings about a tax move to Switzerland, and the reduction in the size of a Dairy Milk.

So how traumatic has the last year been for Cadbury Kraft, and what will be the long term effect on British jobs ? The presenter is Miles Warde and the programme is produced by Emma Harding and Miles Warde.

What has happened to Cadbury in the year since Kraft took control?