Advertising - The Most Fun You Can Have With Your Clothes On!

Advertising executive Robin Wright presents a history of the advertising industry.

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012009010520091006

Advertising executive Robin Wight presents a history of the advertising industry.

Robin returns to the location of his first job in advertising in the late 1960s, a time when advertising was still comparatively dull and simplistic.

Including contributions from Maurice Saatchi and Sir Alan Parker.

A Somethin' Else production for BBC Radio 4.

Robin Wight returns to the location of his first job in advertising in the late 1960s.

02 LAST2009011220091013

Advertising executive Robin Wight presents a history of the advertising industry.

How clients watched advertising bosses grow rich in the 1990s and so turned to new media, prompting the rise of internet advertising.

Robin also examines how the industry creates memorable advertising campaigns that work away from TV screens.

Including contributions from Richard Dawkins, John Hegarty and Gemma Calvert, professor of neuro-imaging at Warwick University.

A Somethin' Else production for BBC Radio 4.

How clients watched advertising bosses grow rich in the 1990s and so turned to new media.

How clients watched advertising bosses grow rich in the 1990s and turned to new media, prompting the rise of internet advertising.